The Canadian
new-parent lead
network, trusted
by category leaders.
DataLynx delivers consent-first leads from 25,000+ verified MyBellaBaby households — pre-qualified families actively researching financial, health, and baby products across all ten provinces.
Reach families
at every stage.
From the moment they discover they're expecting to the first year of parenthood — DataLynx captures intent at every milestone.
Not just leads.
Life-stage moments.
MBB families are in the highest-intent purchasing window of their lives. Our data captures them at exactly the right moment — and only with their consent.
Life-stage targeting
Capture families during pregnancy, birth, and infancy — the period with the highest financial product adoption rate in a consumer's lifetime.
Consent-first data
Every lead has explicitly opted in through the MBB platform. 100% CASL-compliant with verified consent timestamps and source records.
Rich demographic profile
Beyond email — leads include income brackets, province, baby age, product interest signals, and engagement data for precise targeting.
100% Canadian
All leads are Canadian residents, with province-level segmentation — ideal for RESP providers, provincial insurance plans, and regional brands.
Fresh & verified
No recycled databases. Every contact has engaged with the MBB platform within the last 90 days. Continuously refreshed.
Exclusive segments
Purchase a category-exclusive segment so competitors can't reach the same audience. First-mover advantage in Canada's fastest-growing demographic.
Data your team
can act on immediately.
No data hygiene headaches. Every lead is delivered clean, validated, and formatted for direct CRM import — Salesforce, HubSpot, Monday.com, or flat CSV.
{
"name": "Sarah K.",
"email": "verified ✓",
"province": "ON",
"city": "Toronto",
"baby_age_mo": 4,
"income_bracket": "$75–100k",
"interests": ["RESP", "life_ins"],
"engagement": "high",
"consent_ts": "2026-05-12T09:14Z",
"source": "mybellababy.ca"
}
Three ways
to begin.
Flexible packages for pilots, campaigns, and ongoing programs. All include CASL documentation, CRM-ready formatting, and consent certificates.
Test the audience with a targeted pilot before committing to scale.
- Up to 1,000 leads per batch
- Province-level targeting
- Baby age segmentation
- CSV / email delivery
- CASL consent certificates
- CRM API integration
- Suppression list matching
- Category exclusivity
Full-funnel acquisition for brands running active campaign calendars.
- 1,000–10,000 leads per delivery
- Province + city targeting
- Baby age + income brackets
- CSV + JSON + API push
- CASL consent certificates
- CRM API integration
- Suppression list matching
- Category exclusivity
Ongoing lead flow with category exclusivity and dedicated account management.
- 10,000+ leads per delivery
- Full geo + demographic targeting
- All data fields + custom signals
- All formats + webhooks
- CASL consent certificates
- CRM API integration
- Suppression list matching
- Category exclusivity
From database
to your CRM.
Four steps, two business days. No long onboarding, no integration sprints — just clean leads in the format your team already uses.
Slice the audience
by what matters.
The more specific the filter, the higher the conversion rate. Combine any signals to build the exact segment your campaign needs.
What our
buyers say.
Quotes from active DataLynx buyers — financial institutions, insurance carriers, and Canadian baby brands running ongoing campaigns.
From what I see, Tom and I are seeing — your leads are quality. We're very excited and can see deals are converting to sales. Looking forward to building a long-term relationship.
Our internal analysis of your leads compared to other companies we've purchased from — your leads have some of the highest conversion rates we've seen. The sales reps are very impressed.
The MBB audience is uniquely qualified — families actively planning their financial future. RESP conversion from DataLynx leads has outperformed every other source we've tested.
Real families.
Real moments.
These are the households in the DataLynx database — actively navigating pregnancy, infant care, and early parenthood across Canada.
Health support
Nutrition stage
Pediatric care
Early development
Newborn bonding
Reach Canada's
new-parent market.
Tell us about your campaign. We'll walk you through the database, share a sample segment for your category, and quote your first pilot batch — no commitment required.
Langley Twp, BC V2Z 1K5