Subscription commerce

Acquire subscribers at the
highest-conversion window.

Diaper subs, baby boxes, and membership platforms convert best when parents are building routines. We deliver households when recurring habits form.

Market opportunity.

$540+
Avg. annual subscription value per household
74%
Subscribe to at least one baby delivery service
18mo
Avg. retention when acquired at expecting/newborn

Segmentation advantage.

Timing is everything. Reach households when recurring-purchase habits form — before competitors lock in.

  • Expecting — baby box & registry subscriptions
  • Arrived — diaper, formula, and essentials subscriptions
  • Shopping stage — comparison and trial-ready households
Revenue model
Avg. monthly subscription$45/mo
Avg. retention18 months
Annual subscriber value$540/yr
Upsell potential2–3 add-on products

Acquire subscribers at peak intent.

Sample parent households with subscription-ready signals in your region.

Request subscription segment
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