Mortgage & financial institutions
Target growing families at the
home-purchase decision.
A growing family is the strongest predictor of home-purchase activity. We deliver parent households when space and stability become priorities.
Market opportunity.
42%
Move or refinance within 24 months of first child
$12K+
Avg. origination revenue per mortgage
25yr
Avg. mortgage term — longest in financial services
Segmentation advantage.
Lifecycle data pinpoints families at the housing decision point — when a new baby makes current space insufficient.
- Preparing stage — space planning and pre-approval research
- Arrived stage — active home search for growing family
- Household income and urban/suburban segmentation
Revenue model
Avg. mortgage value$400K–$600K
Origination revenue$12,000+
Cross-sell potentialInsurance, HELOC
Refinance cycle5–7 years
Acquire mortgage-ready families.
Sample growing families in your territory with home-purchase intent.
Request mortgage segment
Start the conversation
Access structured parent
acquisition across
North America.
Tell us your goals. We'll share a sample segment and outline availability.
Headquarters
21852 16 Ave
Langley Twp, BC V2Z 1K5
Langley Twp, BC V2Z 1K5
Compliance
CASL & CAN-SPAM compliant